Ezra Marcus takes a deep dive into the world of OnlyFans and self-described e-pimps, and untangles the vast web of models, agencies and “chatters” (the people who often act as the OnlyFans models in private messages with the customers) that support these lucrative businesses.

The article explores how e-pimps can help turn a seemingly simple exchange of “dollars for sexts” into a transaction that extends across layers of third-party intermediaries.

With the help of e-pimps, even the most impersonal of transactions are fine-tuned to feel personal. As Mr. Marcus discovers: “That OnlyFans creator you’re DMing? It’s probably a marketing ghostwriter impersonating a woman.”

When it comes to OnlyFans and its legions of e-pimps, deceit and desire work together closely.

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Additional production for The Sunday Read was contributed by Emma Kehlbeck, Parin Behrooz, Anna Diamond, Sarah Diamond, Jack D’Isidoro, Elena Hecht, Desiree Ibekwe, Tanya Pérez, Marion Lozano, Naomi Noury, Krish Seenivasan, Corey Schreppel, Saskia Solomon, Margaret Willison, Kate Winslett and Tiana Young. Special thanks to Mike Benoist, Sam Dolnick, Laura Kim, Julia Simon, Lisa Tobin, Blake Wilson and Ryan Wegner.

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